User Acquisition

User Acquisition

Trailmix is a new mobile games company based in London’s vibrant Camden Town. Our growing team works collaboratively and creatively to solve problems, and we iterate quickly to make amazing games. 

Trailmix founders Caro and Tristan are mobile games veterans with a combined total of 20 years in the industry. After securing funding from mobile games giant Supercell, we have crafted a team of amazingly talented people. Our company mission is simple: to combine great storytelling with the best in free-to-play mobile gaming.

As the first User Acquisition Specialist at Trailmix, you will set up and drive our performance marketing initiatives. This is an amazing opportunity for a motivated individual who wants to make a direct impact on the growth of our business, is passionate about attracting new players, and is dedicated to managing the full user acquisition process and strategy.

The responsibilities include: 

  • Drive and optimize global mobile marketing campaigns with Ad Networks and media platforms

  • Choose the User Acquisition tools and build frameworks 

  • Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles

  • Have deep understanding of ad attribution and tracking with mobile measurement partners

  • Develop mid-to-long term business and technical ad product strategy for the next generation of player acquisition

  •  Monitor, optimize and report performance of campaigns on an ongoing basis.

  • Identify new partner, platform, and optimization opportunities to drive campaign performance

  • Develop test plans, measure performance, and make recommendations based on testing.

  •  Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams.

Requirements:

  • 5+ yrs of mobile consumer advertising or mobile media buying experience with a proven track record of measurable results

  • Strong analytical skills and experience working in metrics based companies.

  • Strong problem solving skills: You are able to pursue new, unfamiliar, and possibly uneasy problems—to break them down into manageable bits and solve them.

  •  In-depth knowledge of user acquisition tools and mobile ad networks

  • Extensive knowledge of various mobile networks such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource and others

  • Strong knowledge about the mobile games market and KPIs of different game genres

  • Experience of mobile pp/games soft-launch procedures

Why join Trailmix?

This is an incredible opportunity for an enthusiastic, ambitious and proactive person to really make a difference and be a part of something amazing. Work with a team that has an incredible track record of making mobile mega hits. Backed by Supercell - a mobile games company that is not only known for its incredibly commercial success but also for its focus on great teams, autonomy and excellent culture - you would join a mobile gaming start-up that is brand new, highly autonomous and well funded. 

Benefits include: Competitive salary, EMI share options, latest tech equipment, great team events (German Christmas Markets, Disney Castle visit, Pirate ship trip on the Thames amongst others) and being part of the amazing Supercell family.

This is an extremely rare opportunity and one that you should be part of. Do not miss out and apply now!