Trailmix, new studio founded by King veterans, secures $4.2 million investment from supercell
What a crazy headline to write! We’ve been bouncing around with excitement for weeks.
But who are we? Why Supercell? And what does this all mean for a new games company named after a type of hiking snack?
Introductions first: we’re Caro and Tristan, two London-based mobile gaming veterans with a combined 18 years of experience in the industry. In 2012 we set up King’s London studio and created the hit puzzle game Farm Heroes Saga — one of the first major free-to-play puzzle games to land on mobile phones.
Fast forward five years. Hundreds of millions of people are playing games on their mobile phones every day. Games are an integral part of commutes, sofa time and bathroom breaks for many who would never call themselves gamers. Despite this, there are still so many people who don’t play — they might really get into a TV show, or a book series, but would never assume they can find the same richness and depth in mobile games.
We founded Trailmix in December 2017 to change that. Our mission is to make experiences with that richness and depth, while remaining accessible, long-lasting and built to fit into your daily life. We’re combining great storytelling with the best in free-to-play mobile.
Another major motivation was to create an environment in which talented creatives push each other to new heights and create things they never thought possible. What makes the gaming industry great are the fantastic people you meet along the way. At Trailmix, we’ll give them the space to create, learn and flourish.
Which brings us to Supercell, one of the most highly regarded gaming companies in the world. We couldn’t be happier to have them as our investors — not only are they hyper successful, they’re also well known for their integrity and amazing work culture that is based on trusting their teams. They fully understand and support our vision, and have the knowledge and experience to be a great partner and advisor on our journey. We’re in this for the long haul, to nurture and safeguard the Trailmix team for many years to come — and Supercell are right there with us.
This investment means we can focus on the important things — bringing great people together, making amazing games and having a lot of fun in the process.
Now it’s time to stop talking and start creating things!
- Caro and Tristan